Human SDRs + AI agents, one team

Your own sales team.
Without the payroll.

AI researches, writes and follows up. Our SDRs call, qualify and handle objections. You find the meetings in your calendar.

Hiring a salesperson takes months. You pay whether they deliver or not.

  • ExpensiveAn in-house SDR costs over €2,000 a month with taxes and tools, from day one.
  • SlowRecruiting, onboarding, scripts, lists: months before the first qualified meeting.
  • RiskyIf it doesn’t work out, you start over. The know-how leaves with them.

AI prepares and follows up. People talk and qualify.

AI agents

In every plan

  • Account and decision-maker research
  • Personalised email and LinkedIn messages
  • Multi-step, timed follow-ups
  • Reply sorting and meeting booking

Human SDRs

From Core

  • Cold calling and phone qualification
  • Objection handling in live conversations
  • A brief before every meeting
  • Script tuning from real feedback

Shared CRM: every call and email logged, a weekly report for you.

Three steps to your calendar.

  1. 01 · Week 1

    ICP and scripts

    In one workshop we define your ideal customer and what counts as an accepted meeting. Then we write the scripts.

  2. 02 · From week 2

    AI + SDR outbound

    AI builds lists, writes and follows up. The SDR calls, qualifies and handles objections.

  3. 03 · Ongoing

    Meetings in your calendar

    Qualified prospects land in your calendar with a brief. Weekly report from the shared CRM.

In-house SDR, agency or Pairline?

In-house SDR, agency and Pairline compared
In-house SDRAgency
Time to startMonths: hiring, onboardingTypically 1–2 monthsWithin 2 weeks
Monthly costOver €2,000, from day oneTypically a fixed retainerFrom €490, plus a fee per meeting
Pay for resultsNoRarelyOnly for accepted meetings
Human callsYesYesFrom Core
AI research and follow-upYour own toolsVariesIn every plan
GuaranteeNoRarelyFrom Core
If it doesn’t workNotice, rehiringLong contract3-month minimum

In-house and agency figures are typical market values.

What could it bring you?

Enter your deal value and close rate to see when a plan pays for itself.

Plan

Meetings per month is an estimate; switching plans loads a typical value. Change it to your own.

Monthly cost€1,299€999 fee + 5 × €60 per meeting
Expected new clients per month1
First-year revenue from one month of meetings€6,000
Return4.6×First-year revenue for every euro spent.

A monthly fee, plus a fee only for accepted meetings.

The AI layer is in every plan. Plans differ in human SDR capacity.

AI Start

€490 / mo

0 FTE · AI only

  • AI-built account lists and scoring
  • Email + LinkedIn sequences
  • Reply handling, meeting booking
  • Monthly report
Commission
€50 / accepted meeting
Setup
€490 one-off
Choose AI Start

Growth

€1,890 / mo

0.5 FTE · ~20 h/week SDR

  • Everything in Core
  • Account management
  • Follow-up meetings
  • Proposal follow-up
Commission
€50 / meeting or 6%
Setup
€990 one-off
Choose Growth

Dedicated

€3,490 / mo

1 FTE · Dedicated SDR

  • Everything in Growth
  • Your own dedicated SDR
  • Full funnel to close
  • Strategy call every two weeks
Commission
€40 / meeting or 5%
Setup
€990 one-off
Choose Dedicated
  • 3-month minimumMonth one is ramp-up: domain warm-up and script testing.
  • Annual plan −10%Pay a year upfront and save ten percent.
  • Commission only on accepted meetingsMeasured against ICP criteria you set upfront. No arguing about quality.
  • Guarantee from CoreIf from month 2 a month falls short of the minimum, the next monthly fee is halved.

The service has not launched yet: we are currently gauging interest, the plans and prices shown are indicative and do not constitute an offer, and submitting the form does not create a contract. Prices exclude VAT. Percentage commission applies to first-year contract value, with a 6-month attribution window.

For B2B companies of 5–50 people without a sales team.

  • B2B clientsWith an identifiable decision-maker we can call.
  • €1,500+ dealsPer client, per year. Below that the model doesn’t pay off.
  • You closeSomeone on your side takes the meetings. We bring prospects to your calendar.
  • Typical industriesIT services and software, industrial suppliers, B2B services, energy, consulting.

Questions and answers

How is commission calculated?

Your choice: a fixed fee for every accepted meeting, or a percentage of first-year contract value. A meeting is accepted when it meets the ICP criteria agreed in writing at the start. For closed deals there is a 6-month attribution window, capped at first-year contract value.

What is the minimum contract length?

Three months. In month one we warm up the email domains, test the scripts and refine the ICP, so meaningful results usually show from month two.

Who talks to my prospects?

Calls and live conversations are always handled by a person: the SDR assigned to you. AI does the research, written outreach, follow-ups and admin. Every outgoing message speaks in your voice, based on scripts you approve.

What about GDPR?

For B2B outreach we rely on legitimate interest, every message has an opt-out, and we check suppression lists. Call recording is announced at the start of each call, and retention periods are set in the contract.

Who is it not for?

If your customers are consumers, or a deal is worth less than €1,500 a year, the model doesn’t pay off. Nor does it if nobody on your side can take the booked meetings.

Can I see what’s happening?

Yes. We work in a shared CRM where every call, email and meeting is logged, and you get a weekly report with the numbers and the lessons.

30 minutes · free · no commitment

Let’s look at your pipeline together.

We’ll map your ideal customers, how many meetings to expect, and which plan pays off for you.

We reply within one business day with two time slots.